1. Determine the value of digital culture to build
To build a digital culture, the first step to take is to identify the digital cultural values that need to be built. Although each enterprise already has its own unique cultural values, in this step, businesses should ask and answer the question: In the digital transformation environment towards which enterprises are headed, the behaviors of each individual in How will the organization transform, and how can people ensure that the behavior is in line with the organization’s expectations? Answering this question, businesses have built themselves a starting point, which is the foundation for establishing a digital culture such as: Identifying clear digital cultural characteristics, building steps to move from building awareness awareness of new digital cultural behaviors.
2. Group testing
After determining the digital cultural values that need to be built, businesses need to experiment on the group. The test team needs to have enough representative members from many levels of personnel, especially in which, senior leaders with the role of pioneers lead, actively adhere to and strongly spread the values. new treatment. During testing, new behaviors and digital cultural values will be implemented daily. The testing process is measured and discussed to re-mark the benchmarks, and at the same time, identify who will be responsible and finalize the roadmap for the subsequent step of spreading digital cultural values.
3. Full Deployment
After testing cultural values, these values will be spread and deployed across the entire organization. Although it has been successfully tested and learned in the process, the process of widening will still be challenging. The larger the organization, the more challenging it becomes, because large organizations often have many mixed cultures. At this time, the leadership will be like a “torch” illuminating and paving the way in the process of spreading and expanding digital cultural values.
4 + 5. Measure and regulate, protect and maintain digital cultural values
Once the expansion of digital cultural values has been implemented throughout the organization, the results achieved need to be measured quarterly and annually, so that appropriate adjustments can be made to achieve the goals. organization’s long-term. With cultural values achieved, businesses need to establish rules to protect and maintain them.
