{"id":6580,"date":"2021-10-15T11:58:44","date_gmt":"2021-10-15T04:58:44","guid":{"rendered":"https:\/\/comestek.com\/?p=6580"},"modified":"2022-02-11T11:12:03","modified_gmt":"2022-02-11T04:12:03","slug":"su-khac-biet-giua-chuyen-doi-so-va-toi-uu-hoa-ky-thuat-so","status":"publish","type":"post","link":"https:\/\/comestek.com\/vi\/digital-transformation\/su-khac-biet-giua-chuyen-doi-so-va-toi-uu-hoa-ky-thuat-so\/","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1"},"content":{"rendered":"<h2><strong>\u0110\u1ecbnh ngh\u0129a c\u1ee7a Chuy\u1ec3n \u0111\u1ed5i kinh doanh k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h2>\n<p>Chuy\u1ec3n \u0111\u1ed5i kinh doanh k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ea1o ra c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 d\u00f2ng doanh thu c\u00f4ng nghi\u1ec7p m\u1edbi. \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i h\u00e0nh tr\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 s\u1ef1 tham gia theo \u0111u\u1ed5i d\u00f2ng doanh thu m\u1edbi, s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 v\u00e0 m\u00f4 h\u00ecnh kinh doanh. N\u00f3 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng b\u1edfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u1ecb gi\u00e1n \u0111o\u1ea1n, ho\u1eb7c nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n ph\u00e1 v\u1ee1 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a h\u1ecd( Theo Gartner_ Prentice 2017)<\/p>\n<h2><strong>M\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean hai \u0111\u1ecbnh ngh\u0129a n\u00e0y<\/strong><\/h2>\n<p><strong>1. C\u00f4ng ty kh\u1edfi nghi\u1ec7p<\/strong><br \/>\nChuy\u1ec3n \u0111\u1ed5i kinh doanh k\u1ef9 thu\u1eadt s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi c\u00e1c c\u00f4ng ty m\u1edbi kh\u1edfi nghi\u1ec7p ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi m\u1edbi (ho\u1eb7c nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u ti\u00ean sinh ra b\u1edfi k\u1ef9 thu\u1eadt s\u1ed1) \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c doanh nh\u00e2n. H\u1ecd nh\u1eb9 v\u1ec1 quy tr\u00ecnh kinh doanh, s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro, \u0111\u1ea7u t\u01b0, \u0111\u1ed5i m\u1edbi v\u00e0 kh\u00e1m ph\u00e1 c\u00f4ng ngh\u1ec7. Theo Taneja (2019), ph\u01b0\u01a1ng ch\u00e2m c\u1ee7a Facebook Mark Mark Zuckerberg v\u00e0 nhi\u1ec7m v\u1ee5 th\u01b0\u1eddng xuy\u00ean l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh l\u00e0 &#8220;Di chuy\u1ec3n nhanh v\u00e0 ph\u00e1 v\u1ee1&#8221;<\/p>\n<p><strong>2. C\u00f4ng ty truy\u1ec1n th\u1ed1ng<\/strong><br \/>\nT\u1ed1i \u01b0u h\u00f3a kinh doanh k\u1ef9 thu\u1eadt s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c hi\u1ec7n c\u00f3, c\u00e1c c\u00f4ng ty c\u00f4ng nghi\u1ec7p truy\u1ec1n th\u1ed1ng (ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi sinh ra tr\u01b0\u1edbc th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1) b\u1ecb th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh. H\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u quy tr\u00ecnh kinh doanh, v\u00e0 \u00edt s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo quy tr\u00ecnh \u0111\u1ec3 \u0111\u1ed5i m\u1edbi, kh\u00e1m ph\u00e1 c\u00f4ng ngh\u1ec7.<br \/>\nC\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ebfn mu\u1ed9n trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 b\u1ecb bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i quy tr\u00ecnh v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7n t\u1ea1i sang c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 khai th\u00e1c m\u1edbi.<br \/>\nV\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7, nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd r\u1ea5t \u0111\u00e1ng k\u1ec3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng h\u1ec7 th\u1ed1ng v\u00e0 \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i c\u1ee7a n\u00f3.<br \/>\nKh\u1ea3o s\u00e1t kinh doanh k\u1ef9 thu\u1eadt s\u1ed1 Gartner (2018) cho th\u1ea5y 90% doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng ch\u01b0a chuy\u1ec3n \u0111\u1ed5i sang kinh doanh k\u1ef9 thu\u1eadt s\u1ed1. Thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111ang theo \u0111u\u1ed5i t\u1ed1i \u01b0u h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1, cho th\u1ea5y CIO v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c cam k\u1ebft c\u1ee7a h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea3i ti\u1ebfn k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ecbnh ngh\u0129a c\u1ee7a Chuy\u1ec3n \u0111\u1ed5i kinh doanh k\u1ef9 thu\u1eadt s\u1ed1 Chuy\u1ec3n \u0111\u1ed5i kinh doanh k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ea1o ra c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 d\u00f2ng doanh thu c\u00f4ng nghi\u1ec7p m\u1edbi. \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i h\u00e0nh tr\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 s\u1ef1 tham gia theo \u0111u\u1ed5i d\u00f2ng doanh thu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[50,48,49,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - 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